- Internal Promotion : UX/UI Designer > Senior UX/UI Designer > Creative Director
- In-charge of UX/UI & Visual Design, Website building, Marketing to generate brand awareness, drive traffic & lead conversions
- Oversaw all brands (total of 8)
- Implemented standard format to revamp, re-style & build all websites with responsive designs
- Coordinated with internal teams to ensure designs & marketing events met strategic objectives
Highlight Projects
- Turned 2023 revenue from negative balance to break-even
- Re-built website with UX, UI, Visual, Content flow, Copywriting
- Re-styled website from Game-Fi to Corperate style
- Established mini-site template to reduce time cost
- Successfully held 20+ online & offline events
- 2 successful Cyberport Proof-of-concept cases - 3HK & PSC insurance group
- 400% increase in iSHANG IG followers
